The latest news in the land of email fraud: "A new real estate email scam has cybercriminals cashing in. Losses have soared [...] to $1.3 billion last year." - (CBS Evening News, September 25 2019). Unfortunately, these types of messages are not uncommon. In fact, as time goes on and more of our data gets stored online, phishing and email attacks are only increasing - with drastic consequences. It is more important than ever for senders to put the right email authentication in place to minimize these attacks. The newest addition in email authentication is created to help with this: BIMI (Brand Indicators for Message Identification). As other methods for email authentication, BIMI does not only prove the legitimacy of the sender but also helps to improve deliverability. In this blog post, we'll take a closer look at what it is and how it works.
BIMI: a new way to combat email fraud and to increase brand recognition
Remotely cancel individual deliveries using new REST API endpoint in MailerQ 5.6.4
Last week, we released MailerQ version 5.6.4 which, after the introduction of our REST API in the previous version, now includes a new endpoint for setting, removing and getting forced errors. In case you don't know what a forced error is in MailerQ: with this functionality, you can fail individual deliveries including error code and description based on a combination of sending IP or IP Pool, target domain, and tags (many-to-many labels, used for identifying individual or organized deliveries such as "campaign_X", "customer_Y" or "transactional").
Introducing REST API in MailerQ 5.6.3
We rolled out an initial version of our REST API in which we introduce two endpoints for injecting messages and pausing/unpausing ongoing deliveries.
A dive into bounce messages
In this blog post, we will dive deeper into the world of bounces, one of the most important - and maybe most frustrating - terms in understanding your email delivery. A bounce is an automatic reply that you receive when your email can not be delivered to the recipient's mail server. There are many possible reasons for why an email message is rejected, for instance when an email address is invalid or disabled. As an email sender, it is important to analyze and understand these bounce messages as they can give you an insight into the reasons for your delivery error. Failure to do so can harm your sender reputation and, in turn, your email deliverability.
The power of tags in MailerQ: monitor, pause, cancel and reroute campaigns
One of our favourite tools in MailerQ is tags. With tags, you can do a lot on an individual delivery level - or on any level of detail that you desire really. First, let me quickly explain what tags are and how they are used.