In this blog post, we will dive deeper into the world of bounces, one of the most important - and maybe most frustrating - terms in understanding your email delivery. A bounce is an automatic reply that you receive when your email can not be delivered to the recipient's mail server. There are many possible reasons for why an email message is rejected, for instance when an email address is invalid or disabled. As an email sender, it is important to analyze and understand these bounce messages as they can give you an insight into the reasons for your delivery error. Failure to do so can harm your sender reputation and, in turn, your email deliverability.
A dive into bounce messages
The power of tags in MailerQ: monitor, pause, cancel and reroute campaigns
One of our favourite tools in MailerQ is tags. With tags, you can do a lot on an individual delivery level - or on any level of detail that you desire really. First, let me quickly explain what tags are and how they are used.
Insights into delayed deliveries, extended routing conditions and more in MailerQ 5.5
We are excited to announce the latest version of MailerQ - version 5.5 - which includes improved insights into deliveries that are scheduled to be retried, as well as new powerful ways of matching messages in the Rewrite Rules, and several performance enhancements. A closer look at the biggest improvements in MailerQ 5.5:
Introducing IP Pools and MX Pattern Grouping in MailerQ 5.4!
April has been a busy and exciting month for MailerQ. Last week we attended the CSA Summit in Cologne where we held a workshop on the interplay between senders and receivers' MTAs. Today, we are happy to bring to you MailerQ Version 5.4 which includes two new highly anticipated features that will further aid to improve your deliverability and sending practices: IP Pools and MX Pattern Grouping.
Email reputation explained
Billions of emails are sent around the world each day. Some of these successfully land in the recipient's inbox, while others never see the light of day. In fact, about 85% of the email traffic worldwide accounts for spam (Number from March, 2019). As a sender of email, you inevitably want your emails to end up in the inbox. Unfortunately, there is no magical spell that ensures they will end up there. Instead there are many factors that affect email delivery. One of these is your email reputation, which we will discuss in this post.