April has been a busy and exciting month for MailerQ. Last week we attended the CSA Summit in Cologne where we held a workshop on the interplay between senders and receivers' MTAs. Today, we are happy to bring to you MailerQ Version 5.4 which includes two new highly anticipated features that will further aid to improve your deliverability and sending practices: IP Pools and MX Pattern Grouping.
Introducing IP Pools and MX Pattern Grouping in MailerQ 5.4!
Email reputation explained
Billions of emails are sent around the world each day. Some of these successfully land in the recipient's inbox, while others never see the light of day. In fact, about 85% of the email traffic worldwide accounts for spam (Number from March, 2019). As a sender of email, you inevitably want your emails to end up in the inbox. Unfortunately, there is no magical spell that ensures they will end up there. Instead there are many factors that affect email delivery. One of these is your email reputation, which we will discuss in this post.
Meet MailerQ at the CSA Summit
On the 10-12th of April, MailerQ will be attending the CSA Summit in Cologne. The CSA Summit is an event where international experts will support marketers and technical experts through a wide range of inputs on the topic of email.
Email throttling with MailerQ
When you use a new IP address to send out emails, mailbox providers can initially be hesitant to accept large volumes of email from it. Therefore, it is important to gradually increase your sending speed and volume, a process also known as IP warmup. This process allows mailbox providers to identify you as a legitimate sender. Warming up an IP address will minimize deliverability issues and maximize the results of your email campaigns.
Looking back: 44th M3AAWG meeting
Last week MailerQ attended the 44th M3AAWG meeting in Brooklyn, New York. The M3AAWG Meeting is a members-only event in which leading industry experts, researchers and public policy officials address topics as spam prevention, email deliverability optimization, bot migration, social network abuse and pending legislation. We look back at an interesting 44th edition.