Email databases naturally degrade each year. If you think about it, this is not that surprising. Email addresses change, as well as the interests of your subscriber base. If you want to maintain a good sender reputation and deliverability rate, it is important to regularly maintain the quality of your email list by applying proper list hygiene. List hygiene is the process you undertake to ensure that the email addresses in your list consist of active and real subscribers that are ready to engage with your content. In this blog we'll discuss why it is so important to maintain proper list hygiene and what you can do to attain that.
5 tips to keep your email list clean
Global Sender Summit in Chicago
Mark your calendars and save the date! MailerQ and 250ok are excited to announce the 2nd edition of the Global Sender Summit happening on May 14 in Chicago, Illinois! Join us for a gathering of the most serious and educated email senders in the world to discuss the latest technologies, strategies, and keys to success.
Looking back at 2019
2020 has just started and it's a good time for us to reflect on what's happened in 2019. It has been a very busy year with a lot of exciting new developments. Let's take a look back at a few highlights!
Case study Inbox Marketer - Managing reputations efficiently
Inbox Marketer (founded in 2002) is Canada's leading email marketing agency. An important part of what they do revolves around managing their client's deliverability. Maintaining a good deliverability for their rapidly growing customer base requires deliberate attention and proactive effort. Luckily, with the help of our mutual partner, Tekside.io, Inbox Marketer has managed to earn top honours in deliverability services. Having a Mail Transfer Agent (MTA) that provides detailed insights into the deliveries is essential in achieving this. However, the sending solution that Inbox Marketer previously relied on lacked data transparency. They found a more suitable solution with MailerQ which offered them out-of-the-box result processing and tools necessary to manage their client's reputation efficiently.
Introducing Suppression List and External MTA IPs in MailerQ 5.8.0
With the release of version 5.8, we're introducing several improvements including two new powerful features: Suppression List and support for external MTA IPs.